Key activities

All broad activities that are essential for the business should be listed here.

Ask yourself the following questions:

• What key activities does our value proposition require?
• What key activities do our distribution channels require?
• What key activities do our customer relationships require?
• What key activities do our revenue streams require?

These activities may include the ones relevant for production of the mobile app, such as working with app stores, OEMs, and device manufacturers. Include other activities that come to mind, such as collaborating with app reviewers and bloggers, or tracking monetization through freemium, in-app purchases, or referral models.